DANCE 89.5 serves over 150,000 weekly listeners in the Puget Sound region.
The station is almost entirely community-funded: over 90% of operating revenue comes from listener donations and local business support.
Listener demographics:
Age
19%
6-17 years old
75%
25-54 years old
Ethnic Composition
82%
Other
11%
Hispanic
7%
Black
Gender & orientation
60%
Male
40%
Female
30%
Identify as LGBTQ+
Education
50%
College graduates
25%
Postgraduate degree
Home ownership
67%
Homeowners
31%
More likely than the general population to own a home with market value of $1M+
Household income
65%
$100,000/year or more
18%
$250,000/year or more
Children under 18 in the home
65%
audience households
Employment
2x
as likely as the general population to be employed in management, business, or financial operations
28%
maintain occupations in management
Online demographics:
In addition to our powerful radio signal, DANCE 89.5 streams our broadcast feed 24/7 from our newly-updated website and mobile app. We also feature a 2-week archive of on-demand listening and a searchable playlist database.
* Statistics represent data from October 2024 – October 2025
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With so much changing in our world and across the Seattle region, now’s the perfect time to align with DANCE 89.5’s trusted brand and mission-led community engagement. Our loyal listener base will see you as quality, compassionate, and community-focused, and will reward you for it.